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STOCKS AND EMOTIONS: HOW TO MAKE BALANCED DECISIONS

Investing isn't just about numbers and strategies, it's also about psychology. Even the most experienced investors admit that emotions often have a greater impact on results than news or analytics. Market fluctuations can trigger euphoria, fear, excitement, or panic. And the higher the volatility, the stronger the emotional reactions.

To ensure long-term investment results, it's important to learn to recognize and manage these emotions—rather than letting them control you.

1. Mindfulness: The First Step to Peace

The main mistake investors make is acting on impulse. A 5% stock price drop might trigger a urge to sell, while a rise might trigger an urgent buy. But any impulsive action undermines an investment strategy.
Advice: Before making any decision, ask yourself: What am I feeling right now? If it's fear or greed, don't make a decision right then. Give yourself 24 hours to cool off — this simple rule often saves your portfolio.

2. Investment plan as an anchor

Emotions are especially strong when there's no clear structure. A plan is your anchor in the turbulent seas of the market. It outlines goals, horizons, acceptable risks, and actions under different scenarios. When things don't go according to plan, it helps you avoid panicking.
Example: If you have determined in advance that you are willing to tolerate a 15% drawdown, then a temporary decline will not force you to sell at a loss.

3. Investor's Diary

A great tool is keeping an investment journal. Write down what you buy and why, how you felt at the time, and how the outcome changed. After a few months, you'll begin to see patterns: which emotions most often lead to mistakes, and which ones lead to correct decisions. This simple exercise increases self-awareness and helps you make informed decisions in the future.

4. The distance rule: don’t be “inside” the market all the time

Constantly monitoring stock prices increases anxiety. Research shows that investors who check their portfolios several times a day make more losing trades. Solution:
  • Set fixed days for reviewing your portfolio (e.g., once a week).
  • Use notifications for major changes to avoid getting stuck in the app.
  • Remember: time and patience are better than fuss.

5. Emotional intelligence as the key to stable profitability

Calmness isn't indifference. It's the ability to see the market without the distortions caused by fear or euphoria. Developing emotional intelligence is a crucial skill for the modern investor. It helps: not react to short-term noise, remain rational during periods of crisis, and, most importantly, maintain long-term confidence in your strategy.

Conclusion

The stock market will always fluctuate, rising and falling. But an investor's success is determined not by how often they correctly predict market movements, but by how calmly they act in any given situation.

A cool head, a well-thought-out plan, and an understanding of one's own emotions are the true tools of a resilient investor. Because in the stock market, it's not the first to react that wins, but the one who can remain calm.

HOW TO INVEST?

Open a free brokerage account with Unibank Invest and start investing. The Unibank Invest app provides access to the world’s largest stock exchanges, enabling you to purchase international investment instruments, such as stocks, bonds, and ETFs.

To open a brokerage account, fill out the online application or call +374 43 004 382.